15 January 2021
“Consumer Goods & Retail Market. Marketing”
It’s always great when our moderator, Andrii Dligach, shares his deep knowledge of market trends and research. But it’s even better when we can get real-time feedback and build a strategy together with the audience.
Interactive Strategy & B2C Challenges
This was the core of our third strategy session, focused on the challenges businesses are facing in 2021 within the Consumer Goods (FMCG) and Retail sectors. The event was hosted in the vibrant city of Odesa, with members from all over Ukraine tuning in online to join the conversation.
Strategic Frameworks & Market Insights:
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The Feedback Loop: This wasn’t just a lecture; it was a collaborative workshop. We moved from theory to building practical strategies based on current consumer behavior.
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8 Main Trends in Action: We applied our key 2021 trends to the retail landscape, focusing on how virtualization and the “new normal” are shifting the Niche for local businesses.
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Technical Marketing: Analyzing how to align your marketing funnel with the real Need of today’s consumer while maintaining high levels of Trust and Reputation.
Join the Board Community
If you are looking for a community that provides more than just recommendations—a place where people share raw experience, lessons learned, and real victories—then you should join Board immediately. Get the clarity, tools, and direction your business needs to scale.
Note: To access the video recording of this session, please reach out to your Board Angel.
