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Open Board with Maksym Holubiev: “Massimo GELARTY. A Blue Ocean Case Study in Ukraine”

On April 15th, at an Open Board meeting with Maksym Holubiev, owner of the GELARTY trademark, Board members from Dnipro discussed the Blue Ocean strategy in Ukraine and the history of ice cream.

Maksym shared insights on how to create a unique market niche and build a brand that stands out through innovation and craftsmanship. As a special gesture, Maksym gifted each participant a sample of his finest craft product from the Piano-Piano alcohol line.

This meeting highlighted the synergy between historical expertise and modern business strategies

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